"McDonald's Corporation operates McDonald's restaurants all over the world. Also, the company offers franchising. The corporation owns over 40,000 restaurants internationally.
The company's stock is listed on the New York Stock Exchange under the #MCD ticker. Institutional investors own over 60% of the outstanding shares. This is higher than for most companies operating in the restaurant industry. Thus, investors and traders should determine the largest holders and check how they deal with the owned shares. If the largest shareholders buy and sell a significant number of stocks, it will lead to large fluctuations in the stock price.
Although the company's revenue and earnings haven't demonstrated solid growth over the last ten years, these metrics are at a good level compared to other firms in the restaurant industry. According to the return-on-equity data, McDonald's Corp. is ineffective at generating profits on its base of equity. However, the return-on-assets indicator signals that the corporation is strong enough due to its ability to generate income on its assets. Many world's stock market indices contain McDonald's Corporation's stocks. The top indices are S&P 500, Dow Jones, DJ Composite, and DJ US.
Although McDonald's is a popular brand known worldwide, it has competitors. Traders should be aware of the company's key rivals, as they may negatively affect its sales. McDonald's top alternatives are Burger King, Wendy's, Yum Brands, Subway, and Chipotle.
McDonald's Corp. creates positive value in taxes, jobs, and meaning & joy categories. However, it negatively influences physical diseases, GHG emissions, and scarce human capital sectors. The company should improve its net impact ratio to have positive financial data.
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Sell | 288.71 |
Buy | 288.76 |
Sentiment | 100% ▾ |
1-day change | 25.11(9.53%) |
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#AXP | N/A | N/A | 6.6 | 2.62% |
#BA | N/A | N/A | -11.02 | -5.98% |
#BABA | N/A | N/A | 4.04 | 5.10% |
#BAC | N/A | N/A | 1.1 | 2.77% |
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#CVX | N/A | N/A | -8.8 | -5.62% |
#DIS | N/A | N/A | -3.11 | -3.33% |
#DVN | N/A | N/A | -1.68 | -3.61% |
#EDU | N/A | N/A | -0.05 | -0.08% |
#F | N/A | N/A | 0.34 | 3.13% |
#FIS | N/A | N/A | 6.07 | 7.95% |
#FTI | N/A | N/A | -2.65 | -8.99% |
#GD | N/A | N/A | 3.23 | 1.09% |
#GE | N/A | N/A | 0.56 | 0.32% |
#GPN | N/A | N/A | 10.02 | 9.94% |
#HD | N/A | N/A | 1.11 | 0.30% |
#HPQ | N/A | N/A | 0.12 | 0.33% |
#IBM | N/A | N/A | 10.16 | 5.29% |
#JNJ | N/A | N/A | 7.63 | 4.82% |
#JPM | N/A | N/A | 14.05 | 6.67% |
#KMI | N/A | N/A | 0.54 | 2.57% |
#KO | N/A | N/A | 5.73 | 8.59% |
#KODK | N/A | N/A | -0.49 | -8.51% |
#LMT | N/A | N/A | 26.68 | 4.93% |
#MA | N/A | N/A | 18.68 | 4.02% |
#MCD | N/A | N/A | 25.11 | 9.53% |
#MLM | N/A | N/A | -55.64 | -9.44% |
#MMM | N/A | N/A | 8.5 | 6.73% |
#MO | N/A | N/A | 4.3 | 8.69% |
#MS | N/A | N/A | 0.79 | 0.77% |
#NIO | N/A | N/A | -0.24 | -5.61% |
#NSC | N/A | N/A | 7.85 | 3.16% |
#OXY | N/A | N/A | -3.23 | -5.37% |
#PFE | N/A | N/A | -1.24 | -4.10% |
#PG | N/A | N/A | 10.45 | 6.49% |
#PM | N/A | N/A | 8 | 6.94% |
#RNG | N/A | N/A | -1.28 | -3.71% |
#RTX | N/A | N/A | 6.62 | 5.67% |
#SLB | N/A | N/A | -3.5 | -7.37% |
#SNOW | N/A | N/A | -13.68 | -10.73% |
#SQ | N/A | N/A | 2.79 | 4.41% |
#STZ | N/A | N/A | -5.06 | -2.06% |
#T | N/A | N/A | 0.74 | 3.86% |
#TAP | N/A | N/A | 1.08 | 2.05% |
#TME | N/A | N/A | -3.5 | -25.18% |
#TOT | N/A | N/A | 1.61 | 2.39% |
#V | N/A | N/A | 11.28 | 4.26% |
#VMC | N/A | N/A | -28.04 | -10.29% |
#VZ | N/A | N/A | 1.46 | 3.62% |
#WMT | N/A | N/A | 8.17 | 11.83% |
#XOM | N/A | N/A | -0.75 | -0.63% |
#NFLX | N/A | N/A | 58.67 | 9.14% |
#NKE | N/A | N/A | N/A | N/A |
In 1940, brothers Richard and Maurice McDonald opened the first McDonald's restaurant in San Bernardino, California. Until 1948, McDonald's only sold hot dogs. Later, the company turned it into a burger and milkshake joint.
The business became successful as the brothers developed an efficient format for serving food. The restaurant didn't have waiters and waitresses. Customers got their food at a self-service counter. This method was called the Speedee Service System. Moreover, hamburgers were cooked ahead of time and only wrapped and warmed under heat lamps before delivery. This approach allowed the brothers to reduce the cost of their hamburgers, making them more attractive for customers. Later, the founders launched a franchise program. Since 1967, the company has been operating internationally. There has been a long history of introducing new products, development of franchise restaurant standards, and many marketing campaigns.
McDonald's went public in April 1965 at $22.50 per share. Currently, the stock price is much higher. This attracts many investors. Moreover, the company's dividends have been growing for years.
Still, there are risks even when holding MCD stocks. In the 21st century, the company has gone through several lawsuits. Most of them were related to health issues. The corporation was accused of selling unhealthy food. As a result, the company had to add healthy items, including vegan hamburgers. Low salaries were another problem. There is even a McJob term that stands for a low-paying job.
Thus, CFD trading may be a better option. When you trade a stock CFD, you benefit from an increase in an asset's value and the price's fall. However, you need to forecast the price direction correctly. For that, you should consider the following factors.
First, check the earnings reports to be sure the company is doing well. It's worth mentioning that McDonald's is quite a stable company regarding its financial position. Second, you should check the news and be sure the company is not going through a lawsuit or is not closing its businesses. Third, check the current conditions in the restaurant industry.