Facebook was established in 2004 by Harvard students Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. In the beginning, it was just a private network for college students. However, in December 2004, the number of Facebook users hit 1 million. By May 2005, the network had expanded to over 800 college campuses. In October 2005, it went international. Since 2006, everyone has been able to join the network.
In 2012, Facebook stopped being just a social network. It acquired Instagram. The next year, the company purchased Atlas. In 2014, WhatsApp and Oculus became a part of Facebook, Inc. In December 2018, the company announced its plans to develop a cryptocurrency that will be backed by USD. In 2019, the company launched a digital wallet and Calibra currency. As you can see, the company has been expanding over various markets. On October 2021 Facebook has changed its corporate name to Meta as part of a major rebrand.
Meta’s earnings and revenue have been growing year to year. Return on equity is Warren Buffett’s favorite metric. It reflects the company’s efficiency at generating profits on an equity base. As for Meta, the return on equity has been stable for several years. However, the company’s earnings growth rate is lower than the US Internet content & information industry growth rate. As Meta is a huge company that doesn’t always succeed when acquiring a new company or launching a product or feature, traders should check the news daily.
Moreover, Meta (former Facebook Inc.) has been a part of many lawsuits and scandals. It’s critical that the company’s shareholders sued it many times. Meta Platforms often allows third parties to access data on millions of people without their knowledge. It leads to enormous scandals that make the stock price plunge dramatically. When trading FB shares, traders should check whether the company is a part of a new lawsuit again.
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In October 2021, Facebook Inc. was renamed Meta Platforms Inc. The rebranding occurred due to the rising popularity of the "metaverse," where users would interact in virtual reality environments.
Meta is not only about Facebook, the most popular social network worldwide. It owns Instagram, Messenger, WhatsApp, Oculus, Giphy, Mapillary, and Kustomer, and it has a stake in India’s Jio Platforms. In 2021, 97.5% of the company’s revenue came from the sale of advertisement placements to marketers.
Meta builds products that allow people to connect via mobile devices, personal computers, virtual reality headsets, and in-home devices. Family of Apps (FoA) and Facebook Reality Labs (FRL) are the company’s segments.
The company’s shares are traded on NASDAQ under the #FB ticker. The company went public in 2012; at that time, it was called Facebook Inc. Although Meta owns the most popular social networks, the stock's price isn't too high. The all-time-high closing price was $382.18 on September 07, 2021. Meta Platforms Inc. is stable and is included in numerous stock market indices. Nasdaq 100, S&P 500, Nasdaq, NASDAQ Computer, and NASDAQ Internet are the most popular ones that the company is included in.
Institutional investors own over 60% of the company’s shares. The company doesn’t pay dividends. Although you can buy its shares and hold them until the stock price reaches a new high, another option is CFD trading. When trading a stock CFD, you don’t care whether an asset's price increases or declines.
If you decide to invest in Meta Platforms or trade its stocks, you should consider what their competitors are. As the corporation relates to the computer and technology sector, its key rivals can be Alphabet, NVIDIA, Cisco Systems, Verizon Communications, Adobe, ASML, Broadcom, Taiwan Semiconductor Manufacturing, and Oracle.
Also, you should always be aware of the company’s financial reports. Remember that any negative data can pull the stock price down. However, it’s worth mentioning that Meta Platforms Inc. mostly provides positive financial reports.