Pinduoduo Inc is one of the largest technology platforms in China that is focused on agriculture. It connects farmers and distributors directly with consumers using an interactive shopping experience. Pinduoduo was founded in 2015 and in the first six years of its existence it managed to increase its annual active buyers' number to almost 850 million and become one of the fastest-growing companies in the world. The company's revenues come primarily from in-platform marketing services (90%) and transaction services (10%).
Traders and investors looking at the PDD stock as a potential trading asset or investment should consider the company's financial statements, as well as the state of agriculture in China, new partnerships and investments. In 2020, Pinduoduo made a strategically important investment of $200 million in bonds issued by Gome Retail Holding, one of the leading Chinese household appliance and electronics retailer. The company has also partnered with many manufacturers in a variety of industries to develop tailor-made products for its customers. Such news positively affect the price of PDD.
Pinduoduo has had problems with counterfeit and illegal products sold on the company's platform. It has shut down stores, taken down millions of listings and implemented a penalty policy on counterfeit goods. It also introduced programs that allow users to verify the authenticity of various products. However, news regarding the sale of counterfeit and illegal products in the future would definitely be a bearish factor for the PDD rate. In 2019, Pinduoduo reported that online discount vouchers worth tens of millions of yuan were stolen. Similar security breaches will have a negative impact on the stock.
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Sell | 96.13 |
Buy | 96.15 |
Sentiment | 100% ▾ |
1-day change | -34.01(-26.13%) |
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Pinduoduo Inc.'s rapid pace of development is due to a special method of organizing sales on the company's online platform through social networks (primarily through Tencent's Wechat app) and the company's provision of direct interaction between suppliers and customers (C2M). For the first two years, the company was engaged in the sale of perishable products. Since 2017, Pinduoduo has changed the direction of its activities, completely abandoning trading, and has become an online platform for selling goods of various categories.
The experience of social shopping brought particular popularity to Pinduoduo. Combining the best features of Alibaba and Tencent, Pinduoduo has achieved great success through e-commerce and social networks. The main feature of making purchases through Pinduoduo is the possibility to make team purchases. Buyers receive discounts from suppliers if they form a group before making a purchase.
Pinduoduo also has close ties with brand owners. In 2018, Pinduoduo created a project (Property Protection portal) to protect intellectual property. The aim of the portal is to enable brand owners and rights-holders to make takedown requests. By the end of 2019, more than 12,000 brand owners had already registered their IP rights on this protection program. In 2020, Pinduoduo users were presented with mini-programs designed to verify the authenticity of branded products. These mini-programs take into account the unique features of each brand and give consumers the opportunity to learn about the production and details of the product supply chains.
As Pinduoduo grows, so does its stock rating. Since the share price of Pinduoduo depends on the expansion of the sales market, the breakthrough growth of the company can be expected when it enters the world market, not limited to China. To do this, the company needs to pay more attention to the quality of products, not just the product range. Since 2018, Pinduoduo's shares have been listed on the NASDAQ under the ticker "PDD." On February 17, 2021, Pinduoduo's stock price hit an all-time high of $202.82.