Expedia Group Inc. is a conglomerate of travel companies. Its headquarters is located in Seattle on the coast of Elliott Bay. The conglomerate includes such services and websites for travelers as Expedia.com, Travelocity, Orbitz, Trivago, Vrbo, Hotwire.com, Hotels.com, and many others. Expedia's clients are both individuals and commercial organizations.
Expedia was originally a division of Microsoft. In 1996, Richard Burton approached the company's management with the idea of creating a service for booking airline tickets. In addition to searching for flights, the developers have added the ability to view real-time flight information and book hotel rooms. By 1999, Microsoft had spun off Expedia into a public company, retaining 80% of its shares.
In the same year, Expedia held an IPO. The company listed its shares on the NASDAQ under the ticker #EXPE. As a result, the company raised $72 million. Now the company's market capitalization is about $9 billion. The company's dividends have been growing steadily in recent years. However, in 2021, Expedia stopped payments, directing capital to service improvement. Since the stock price is relatively low, CFD trading can be the most profitable option for trading. The #EXPE rate is quite volatile. Using detailed analysis, traders can get a good income even in a short time.
The company's financial performance has a strong impact on the share price. Expedia's revenue almost doubled from 2015 to 2019. However, net profit growth was unstable. In 2015, it was $765 million; in 2019, only $565 million. Like many travel companies, Expedia has been hit hard by the COVID-19 pandemic. Revenue fell to $5 billion, while the loss was $2.61 billion. Such indicators are partly due to numerous class action lawsuits from customers who have not received refunds for flights canceled due to the virus. As covid restrictions were lifted worldwide, the company's financial performance began to grow. In 2021, Expedia managed to increase revenue to $8 billion and profit to $12 million.
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The company name "Expedia" is derived from a combination of the words "exploration" and "speed".
To increase its market share and expand its business to other countries, Expedia is actively acquiring travel companies around the world. Large acquisitions tend to positively affect the value of shares, as they demonstrate the success of the corporation and the strengthening of its influence on the industry. The first major expansion came in 2000 when Expedia bought Travelscape and VacationSpot.com for $90 million and $80 million, respectively. In total, the company made about 20 acquisitions. The largest was the $3.9 billion purchase of HomeAway in 2015.
When trading, it is also necessary to consider the lawsuits in which the company is involved. Like any large corporation, Expedia is often a participant in scandals. In 2011, the group's subsidiary, Travelscape, paid off $6.3 million in back taxes to the state of South Carolina. Although the company does not have offices in the state, the court ruled that the company's presence in South Carolina was sufficient to collect the tax. Another case was related to unfair advertising. Buckeye Tree Lodge and Sequoia Village Inn, LLC accused Expedia of providing false information about the availability of the two companies' hotels on its website.
For a complete analysis, traders should also track industry data. This can be done by studying the activities of the main competitors. For Expedia, these are primarily Booking Holdings, Tripadvisor, and their subsidiaries. Competitors' success indicates the tourism sector's strength and a favorable environment for development. However, if customers choose other services, Expedia's turnover will drop significantly, negatively affecting their securities' value.